YouTube Shorts: The Basics Creators Need to Knowīefore we dive into using Shorts as a channel growth strategy, let’s confirm some basics of the feature. This post will cover the basics of how a solid Shorts strategy can quickly help drive channel growth. This means YouTube creators get a golden opportunity to scale their channel growth and boost their engagement rate.Ī quick look at the #Shorts landing page on YouTube will give you an idea of the kind of views this content is generating. It is pretty easy to quickly get in front of a large audience with the right video. The Shorts feature enables creators to upload on a whim, using just a smartphone.īut the real benefit of Shorts content is exposure.

This quick, snackable content has been a massive win for YouTube and the creators it supports.Ĭreating videos can be very time-consuming. Did you know that 12 million YouTube channels have collectively published over 213 million Shorts and that views have now surpassed 5 trillion? YouTube has been making Shorts a priority - and the strategy is paying off.

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